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I'm Pulling My Hair Out

Help! I need your input. I've been pulling my hair out trying to find the right catch phrase or tag line to post on the first page of the website. That might seem a silly thing to worry about but here's the problem. Engaging new members and strategic partners requires that I can explain "what we do" in a very short phrase. The only problem is that I usually need a paragraph or two! So I could use your feedback on the following choices. (Or if you have your own idea and you'd be willing to let me use it, throw it in the mix.) Before we vote let's consider these following facts:

1) Everyone here at The Recording Artist loves to do the live sessions.

2) The bands on the show overwhelmingly respond with tremendous support and thanks

3) Our active A&R Members seem nearly rabid (participating at every live session, meeting together for pizza parties and being responsible for purchasing almost all of the product that's been sold in our store so far!)


Since everybody involved from cast to crew to bands to members seems to really love the experience, I want to capture that, but I realize I only get a few words. I also have to express what we offer and what can be expected as the actual member experience. Obviously, this means I can't include all of these things as that requires too many words and instead I need to use a short phrase that expresses this whole experience EMOTIONALLY. Almost a metaphor for what we do. A comfy, edgy, info filled, emotional metaphor. Ultimately it should answer this question: "Why am I here at this website?"


Here are some that I've used in the past on the website.

Leaning on FUNCTION

Where Fans Help Bands Make Records

Where Fans Help Me Help Bands Make Records


Leaning on DESCRIPTION

An Independent Music Production Company Co-Managed By The Fans

Live Recording Sessions Weekly

Leaning on FUN

You and Me Making The World A Better Place

Make Records With Award Winning Producer/Engineer, Otto D Every Week.

Sign Up And Help Run The Show


The one I've most recently landed on is this:

Turn The Music Making World Into Your Own Fantasy Play Ground


It's a little long but it's fun, kinda describes what we do and I'm hoping you like it cuz I think it's the best I got.




Alright - go at it, add your thoughts your comments or your questions. Thank you so much for participating!


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Mike Jackson
Mike Jackson
Oct 20, 2021

Things are looking and sounding GREAT Otto. The ultimate "slogan", IMHO, will evolve organically along the way. Hope all are well, staying safe and rockin' on!! BIG HUGS —MJ

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Otto D'Agnolo
Otto D'Agnolo
Oct 06, 2021

It just keeps evolving.... The new home page is growing again. It began with a ton of info and was scaled back to almost nothing but the video. Since then, I've tweaked the approach and attempted to better describe (to a total new comer) what's actually happening. In doing so I've begun to show myself as the face of the brand and expanded the home page to express as much info as possible without looking like you have to read it all to get the point. As scheduling for season two approaches, I want to finish my work on the website changes and prepare our promotion campaigns. I think it's looking good. Any feedback is welcome.

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I think you nailed it with “Where Fans Help Bands Make Records”. If that isn’t it, it’s really close. Similar taglines could be


“Fans call the shots

as I record bands on the spot”.


“Real time input from fans

decides how I record bands”.


”Fans have their say

as I record bands on display”


Sorry, I have a Dr. Seuss obsession today and everything has to rhyme I guess. But I really dig the one you came up with

“Where Fans Help Bands Make Records” and then follow it up in smaller font elsewhere with the description you have here “An Independent Music Production Company Co-Managed By The Fans With Live Recording Sessions Weekly”


But that’s just my 2 cents!

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Otto D'Agnolo
Otto D'Agnolo
Aug 07, 2021
Replying to

Love the input! I kind of like the urgency of "on the spot" and "realtime" as they tip their hat to our 2hr time limit without saying "on a two hour time limit".


Realtime Input From Fans Determines How I Record Bands On The Spot

Where Fans Help Bands Make Records On The Spot


The phrases get long but they become more engaging. Thanks for your two cents even the rhymes, "Bands on Display As Fans Have Their Say, I Record On The Spot"


I do feel a bit like a speed painter or a speed recordist on the show and the "On The Spot" tag is resonating with me.

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chasmas
chasmas
Aug 06, 2021

What words express what fans are doing when they support an artist? That passion of support and perhaps community seems to be key. The Function category with Help as a main button is interesting. “Fueling your passion to support artists.” might be one. “Empowering artists and fans to achieve success.” Just spitballing here but not yet hitting gold. 😂

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chasmas
chasmas
Aug 06, 2021
Replying to

I do like these new ones you have here especially the first two!

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Mike Jackson
Mike Jackson
Aug 06, 2021

How about "Help Make The Music Making World Your Own"? 🤔

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Otto D'Agnolo
Otto D'Agnolo
Aug 07, 2021
Replying to

Don't beat yourself up! This is a fun space. And as always, I appreciate your input Mike. I've seen that PBS special! Very cool.

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